Twitter Experiences a 32% Decline in 24 Hours: Insights on SEO Impact

The past day has witnessed a significant downturn for Twitter, as its visibility dropped by 32%. It’s crucial to understand that data scraping plays a vital role in Google’s crawling process. Blocking Google’s access to your content can lead to a loss of visibility. Recent actions taken by Elon Musk on Saturday have substantiated claims that twitter.com is gradually losing its prominent keyword rankings. Noteworthy entities such as the Yankees, Reddit, Roblox, and the illustrious Britney Spears are among those affected.

Even as real-time data continues to flow in for the US market, a visible decline of 32% has already been observed. The lost rankings encompass highly influential search terms, where Twitter served as an integral component of search results.

To put things into perspective, the keyword “Yankees” alone garners an estimated monthly click volume of 1.8 million in the USA. With Twitter’s position three now given to ESPN.com, the latter is poised to benefit from the monthly traffic of 168K clicks. This shift in rankings will undoubtedly please industry players such as Disney and Hearst.

Based on the latest dataset, acquired just 10 minutes before composing this article, it’s evident that over 2,200 keywords (currently tallying at 2,234) have vanished from page one search results. It’s important to note that these figures solely represent preliminary data sourced from Google US.

While Elon Musk’s actions may have been driven by concerns regarding data scraping, the consequences have resulted in the loss of millions of clicks for the platform due to restricted access.

Similar losses have been witnessed across key countries, with the following current figures (as of 14:41 London Time):

UK: 28% decline
FR: 17% decline
IT: 26% decline
DE: 25% decline
ES: 14% decline

Among the significant keywords lost from the top 10 in the USA are “Yankees,” “DeviantArt,” “Ralphs,” “MetroPCS,” “Roblox,” “Reddit,” “Indeed,” “White House,” “Britney Spears,” “Steak n ShakeRed,” “Kanye West,” “GM,” “Lakers,” “Pink,” “Krispy Kreme,” “Colts,” “GMC,” “Tennis,” “Compass,” “Lady,” “Patriots,” and “Transformers.”

These developments emphasize the criticality of data scraping and its impact on platforms like Twitter. As the repercussions extend globally, businesses and content creators must adapt their strategies to mitigate the effects and maintain their online visibility.