Exclusive Skin for Warzone Mobile 2023

Once again, an exclusive skin for Warzone Mobile 2024 has been announced. The question of its purpose remains unclear. My confusion stems from the fact that there are no such exclusive skins in the older versions, and launching mobile exclusives seems premature.

Even if we assume there’s some strategy behind it, another question arises: why now? Especially when the game has a limited release?

Perhaps the developers see this as an opportunity to garner additional attention for the game ahead of its official launch. Or maybe it’s an attempt to retain the current player base and create an extra incentive for beta testing. Either way, the exclusive skin has become a topic of interest and discussion among gamers.

Such marketing moves in the gaming industry are not uncommon. Recall, for instance, the various exclusives for other popular shooters like Fortnite or Apex Legends, which also utilized exclusive skins as a means to retain and attract players.